Essays about: "CHRISTOPHER GUSTAFSSON KJELLGREN"
Found 1 essay containing the words CHRISTOPHER GUSTAFSSON KJELLGREN.
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1. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE
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