Essays about: "CHRISTOPHER GUSTAFSSON KJELLGREN"

Found 1 essay containing the words CHRISTOPHER GUSTAFSSON KJELLGREN.

  1. 1. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : RIKARD GUSTAVSSON; CHRISTOPHER GUSTAFSSON KJELLGREN; [2013]
    Keywords : Consumer Behaviour; Consumer Empowerment; Fashion Retail; E-Channel Retail; Positioning; Product; Service; Technology;

    Abstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE