Essays about: "COCA - COLA"

Showing result 11 - 15 of 21 essays containing the words COCA - COLA.

1. 11. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jessica Hedin; Hannah Molin; [2014]
   Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

   Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE

3. 12. Lessons from Plachimada for Water Law: Who should Own the Groundwater?

   University essay from KTH/Mark- och vattenteknik

   Author : Mahesh Menon; [2013]
   Keywords : groundwater; ownership; India; Plachimada;

   Abstract : In early 2000s, a small village in the Southern part of India – Plachimada, gained global attention for its willingness to take on a global multinational – the Coca Cola. The Coca- Cola soft drink manufacturing plant extracted millions of gallons of water every day – depleting the groundwater resources of the entire village. READ MORE

4. 13. The pirate and the navy: Challenger brands and their utilization of counter-hegemonic ideology in identity communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amy Errmann; Anna-Lena Nilsson; [2013]
   Keywords : challenger branding; brand identity; brand narrative; brand communication; hegemony; counter-hegemony; Business and Economics;

   Abstract : Challenger branding is a phenomenon that is gaining significant exposure in academia. However, most research on this branding approach relates to a practical or technical knowledge interest, ignoring the counter-hegemonic critique that exemplifies challenger branding. READ MORE

5. 14. Introducing Risk Management Process to a manufacturing industry : Master thesis in identification of risk avoidance strategies at Coca Cola Enterprises Sweden

   University essay from KTH/Industriell produktion

   Author : Emma Bayer; Gabriel Öberg Bustad; [2013]
   Keywords : Coca-Cola Enterprises; Risk management process; Risk identification; assessment and avoidance mapping; SCOR; HAZOP; Risk Register; Risk auditing; Resilience; Coca-Cola Enterprises; Riskprocess; Riskidentifiering; Riskvärdering; SCOR; HAZOP; Riskregister; Riskuppföljning; Motståndskraft;

   Abstract : Risk can be viewed as a state where there is a possibility of a loss but also a hope of gain. To realise the existence of a risk, one must be aware of both the gains and losses incurred. READ MORE

6. 15. Political Ecology of the soft drink and bottled water business in India; a case study of Plachimada

   University essay from Lunds universitet/Humanekologi

   Author : Savarin Sitisarn; [2012]
   Keywords : India; Plachimada; political ecology; commodification of water; Social Sciences;

   Abstract : The bottling plant of The Coca-Cola Company caused environmental problems: water shortage and water contamination. The villagers of Plachimada did not have sufficient water supplies for daily use; furthermore, clean water was contaminated and high levels of calcium and magnesium were detected. READ MORE