Essays about: "COCA - COLA"

Showing result 16 - 20 of 21 essays containing the words COCA - COLA.

  1. 16. The Impact of Sensory Branding (five senses) on Consumer : A Case Study on "Coca Cola"

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Md. Saffer Uddin; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  3. 17. The effects of Chinese Culture onInternal Management and Marketing Strategie : Case Study on Coca-Cola (China) and NEC (China)

    University essay from Avdelningen för ekonomi

    Author : Minglei Shen; Yao Tianxiang; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  4. 18. Cognitive Linguistics. The Conceptualisation of Happiness

    University essay from Lunds universitet/Engelska

    Author : Sara Rundberg; [2010]
    Keywords : Languages and Literatures;

    Abstract : In today’s society there is an obsession with finding happiness. According to the coca-cola company, all you need to do is open happiness1, but why stop with a can of coke when you can find your happiness on a dating site. It even seems to come in edible form in your local shop. READ MORE

  5. 19. Brand Management : A qualitative study on branding in a SME

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Karl Bergström; Jens Landgren; Felix Müntzing; [2010]
    Keywords : Brand Management; branding SME;

    Abstract : Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand. READ MORE

  6. 20. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

    University essay from Ekonomihögskolan, EHV

    Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
    Keywords : consumer preferences; influence; buying behaviour; factors;

    Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE