Essays about: "COMMUNICATION ROLE IN BRANDING"

Showing result 16 - 20 of 47 essays containing the words COMMUNICATION ROLE IN BRANDING.

  1. 16. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Amber Esseline Dors; [2020]
    Keywords : Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

    Abstract : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. READ MORE

  3. 17. Emotional steps towards stronger brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Therese Mössler Färdig; Emilia Fisal; [2020]
    Keywords : Emotional Intelligence; Branding; Brand building process; Brand platform; Business and Economics;

    Abstract : Purpose: Emotional Intelligence (EI) has been widely discussed within business performance, but not as much in the context of branding. This paper argues that the use of EI permeates a successful brand building process towards increased brand equity and a stronger brand. READ MORE

  4. 18. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gabriele Gullì; [2020]
    Keywords : web usability; corporate website; e-branding; brand perception; web development.;

    Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

  5. 19. Impact on Strategy For Small IT Consultancy Companies: A Study of  Low Unemployment Rate

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ismir Fazlagic; Hemant Swarnkar; [2019]
    Keywords : strategy implementation; staffing process and performance; small IT consultancy company; unemployment rate; semi-structured interview.;

    Abstract : Unemployment rate is all time low in Europe and this results in shortage of skilled workers. At same time technology changes are on their boom which puts new requirements of skills including diversifying competencies. The companies like consultancy faces issues to find right people with right skills and at right time. READ MORE

  6. 20. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Laura Caprioli; [2019]
    Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

    Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE