Essays about: "COMMUNICATION ROLE IN BRANDING"

Showing result 21 - 25 of 47 essays containing the words COMMUNICATION ROLE IN BRANDING.

1. 21. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Leonie Greife; [2018]
   Keywords : Social Sciences;

   Abstract : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. READ MORE

3. 22. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

4. 23. The social media cocktail party : A qualitative study of how companies and organizations communicate online

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Sarah Ryrhagen; [2017]
   Keywords : social media; companies; organizations; relationships; two-way communication;

   Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE

5. 24. The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa-Marie Kaven; Lisa Marie Bauer; [2017]
   Keywords : moral branding; moral communication; citizenship; brand meaning; social media; Social Sciences;

   Abstract : Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. READ MORE

6. 25. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Satu Sekki; [2017]
   Keywords : Nation branding; Soft power; Public diplomacy; Power; Visual communication;

   Abstract : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. READ MORE