Essays about: "COMPETITIVE ADVANTAGE MATRIX"

Showing result 1 - 5 of 12 essays containing the words COMPETITIVE ADVANTAGE MATRIX.

1. 1. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Mohsin Raza; Jesper Svensson; [2022]
   Keywords : Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

   Abstract : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. READ MORE

3. 2. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

4. 3. Talent attraction in Swedish Gaming Industry : An exploratory study.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
   Keywords : gaming; start-ups; talent attraction; innovation; employer brand;

   Abstract : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. READ MORE

5. 4. Exploring brand identity practice in video game start-ups : Industrial Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Andreas Harding; [2019]
   Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

   Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

6. 5. The business models of commercial urban farming in developed countries

   University essay from SLU/Dept. of Economics

   Author : David Ingemar Hedin; [2015]
   Keywords : alternative food network; business model; competitive advantage; horticulture; short food supply chain; strategy; urban farming; vertical farming;

   Abstract : This thesis is an analysis of the business models used in commercial urban farming in the developed world. With its global sample and praxis to include all found firms not subject to delimitations, this thesis is an extension of the academic writing that already has gone beyond the case approach in studying urban farming and alternative food networks. READ MORE