Essays about: "CONSUMER BEHAVIOUR theories"

Showing result 1 - 5 of 67 essays containing the words CONSUMER BEHAVIOUR theories.

1. 1. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

3. 2. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bak; Klara Helene Sollwedel; [2023]
   Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

   Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE

4. 3. Consumer intentions towards AI in the healthcare industry

   University essay from Göteborgs universitet/Graduate School

   Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
   Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

   Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE

5. 4. A study of atmospheric environments in online retail : Examining the effects of atmospheric environments on consumer behaviour.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : linus månsson; Vallin Joel; [2022]
   Keywords : ;

   Abstract : This study focuses on examining if atmospheric environments in online retail may affect consumer behaviour. This paper begins by examining atmospheric environment theories for offline retail in order to get a basic understanding of what it is. READ MORE

6. 5. Are you as green as the Grinch - or is it just an illusion?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Persson; Linnea Svensson; [2022]
   Keywords : Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

   Abstract : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. READ MORE