Essays about: "CONSUMER IN MOBILE PHONE"

Showing result 21 - 25 of 37 essays containing the words CONSUMER IN MOBILE PHONE.

1. 21. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

3. 22. Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Na Zhou; Gergana Shanturkovska; [2011]
   Keywords : Chinese market; Nokia; a challenge; competition; successful strategy; consumer behavior; influence; inductive;

   Abstract : To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. READ MORE

4. 23. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
   Keywords : Cross culture; consumer behavior;

   Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

5. 24. Mobile One Time Passwords and RC4 Encryption for Cloud Computing

   University essay from Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE)

   Author : A.S.M Faruque Azam; Markus Johnsson; [2011]
   Keywords : Network Security; Cloud Computing; Authentication system; Cloud Computing security;

   Abstract : Cloud services have grown very quickly over the past couple of years, giving consumers and companies the chance to put services, resources and infrastructures in the hands of a provider. Therefore removing the need of providing these services themselves. READ MORE

6. 25. Value Creation of Mobile Coupons

   University essay from Företagsekonomiska institutionen

   Author : Filip Lundquist; George de Vera; [2011]
   Keywords : Mobile coupons; value creation; Kuponginlösen; FMCG industry; m-commerce;

   Abstract : AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. READ MORE