Essays about: "COO-effects"

Showing result 1 - 5 of 6 essays containing the word COO-effects.

1. 1. The Influence of Country-of-Origin (COO)Effects in Startups from Emerging Economiesin their Internationalization Process : A case study of Brazil's market and startups

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : João Pedro Pestana Neto; [2020]
   Keywords : COO; Emerging Economies; Born Globals; Consumers; Internationalization.;

   Abstract : The Country-of-Origin (COO) is an important factor to be considered for startup firms in their international expansion and development. This exploratory study focuses on the influence and impacts of the COO on Born Global startups from emerging economies in their internationalization process. READ MORE

3. 2. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Simon Andersson; Gustaf Persson; [2019]
   Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

   Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

4. 3. Country of Origin within the consumers' decision-making process

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Benedikt Schneller; Jake James Swanson; [2018]
   Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

   Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE

5. 4. Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Philipp Heinze; Jannik Heitmüller; [2018]
   Keywords : Country of origin; Country of ownership; Country of parts; Country of assembly; Quality perception; Purchase Intention; Liabilities of Newness; Entrepreneurship; Experiment; Business and Economics;

   Abstract : The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly used variables country of parts (CP) and country of assembly (CA). READ MORE

6. 5. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
   Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

   Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE