Essays about: "COO"

Showing result 1 - 5 of 52 essays containing the word COO.

  1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

  2. 2. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  3. 3. The Influence of Country-of-Origin (COO)Effects in Startups from Emerging Economiesin their Internationalization Process : A case study of Brazil's market and startups

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : João Pedro Pestana Neto; [2020]
    Keywords : COO; Emerging Economies; Born Globals; Consumers; Internationalization.;

    Abstract : The Country-of-Origin (COO) is an important factor to be considered for startup firms in their international expansion and development. This exploratory study focuses on the influence and impacts of the COO on Born Global startups from emerging economies in their internationalization process. READ MORE

  4. 4. Matter of survival or prosperity : A comparative study of immigrant entrepreneurs from emerging economies and developed economies.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Adam Palm; Mirhad Ruznic; Murat Yasar; [2020]
    Keywords : Immigrant entrepreneurship;

    Abstract : Although immigrant entrepreneurship as a phenomenon is not new, most studies within the field of immigrant entrepreneurship have focused on immigrants moving from emerging economies to developed economies. Little research attention has been devoted to immigrant entrepreneurship with focus on immigrants from developed countries moving to other developed countries. READ MORE

  5. 5. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nathalie Dreifaldt; Todd Drennan; [2019]
    Keywords : Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Abstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE