Essays about: "COO"
Showing result 16 - 20 of 57 essays containing the word COO.
-
16. Branding Our Roots : A study about the use of country of origin in international business
University essay from Umeå universitet/FöretagsekonomiAbstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE
-
17. Advanced Filter Design for Autonomous Vehicles
University essay from KTH/FordonsdynamikAbstract : The introduction of autonomous vehicles comes with many benefits related to safety and quality-of-life, the implementation of which is a challenging task for engineers to solve; one part of this aforementioned task is the requirement for precise positioning.Firstly, this thesis work investigated the contemporary fields of science rel-evant for the task of position estimation. READ MORE
-
18. Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. READ MORE
-
19. Correcting Societal Issues Through Business : A Multiple Case Study of Inhibiting Factors for Scaling Social Impact in Sweden
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Considering increased global challenges and societal issues, more and more people are directing skepticism towards governments' and established businesses' abilities to fully address urgent social problems. Social entrepreneurship constitutes a new entrepreneurial movement where societal issues are addressed by a combination of market-based methods and social value creation. READ MORE
-
20. Country of Origin within the consumers' decision-making process
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE