Essays about: "CORPORATE COMMUNICATION thesis"
Showing result 1 - 5 of 214 essays containing the words CORPORATE COMMUNICATION thesis.
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1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future
University essay from Institutionen för tillämpad informationsteknologiAbstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE
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2. The Creation of Sustainable Infrastructure: A qualitative study of internal stakeholders cooperation and understanding of sustainable infrastructure on an operational level in the case of project Västlänken.
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : This qualitative case study has been compiled by semi-structured interviews with management of internal stakeholders (Trafikverket, Västtrafik, NCC) at project Västlänken about their understanding and perception of how to create sustainable infrastructure and collaborate with one and other. The thesis begins with a background on the CSR (corporate social sustainability) directive and the SDG 9 (sustainable development goal), followed by an overview of the project Västlänken. READ MORE
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3. The Creation of Sustainable Infrastructure: A qualitative study of internal stakeholders cooperation and understanding of sustainable infrastructure on an operational level in the case of project Västlänken.
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : This qualitative case study has been compiled by semi-structured interviews with management of internal stakeholders (Trafikverket, Västtrafik, NCC) at project Västlänken about their understanding and perception of how to create sustainable infrastructure and collaborate with one and other. The thesis begins with a background on the CSR (corporate social sustainability) directive and the SDG 9 (sustainable development goal), followed by an overview of the project Västlänken. READ MORE
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4. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE
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5. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE
