Essays about: "CRITICAL ISSUES IN BRAND MANAGEMENT"

Showing result 1 - 5 of 7 essays containing the words CRITICAL ISSUES IN BRAND MANAGEMENT.

  1. 1. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

    University essay from Umeå universitet/Företagsekonomi

    Author : Annie Berg; Julia Swanemar; [2022]
    Keywords : Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

    Abstract : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. READ MORE

  3. 2. The Potential of 3PL Involvement in an Asphalt Manufacturing Project

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Jude Emele; [2016]
    Keywords : ;

    Abstract : Purpose – This thesis explores and identifies issues considered critical when engaging third-party logistics (3PL) in an asphalt-manufacturing project. The research highlights and discusses those issues including the reliability and maintainability of the equipment used in hauling materials in the project. READ MORE

  4. 3. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
    Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

  5. 4. PRICE FLEXIBILITY IN RELATION TO CONSUMER PURCHASING BEHAVIOUR ON-LINE ( BUSINESS TO CONSUMER ELECTRONIC COMMERCE)

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : OMIGIE MERCY; [2009]
    Keywords : Price; Price flexibility; Consumer purchasing behaviour; E -commerce;

    Abstract : Successful setting of prices is one of the most crucial challenges faced by companies. Electronic commerce (EC) have come a long way to see how companies manage their pricing issues, to attract consumers and satisfy their desires in terms of purchases and re – purchases online. READ MORE

  6. 5. Integrating sustainability with business strategy – the Swedish chemical industry

    University essay from Stockholm Resilience Centre

    Author : Robert Larsson; [2008]
    Keywords : Sustainability perceptions; change management; Responsible Care;

    Abstract : This thesis aims to investigate perceptions of sustainability in relation to business strategy within the Swedish chemical industry. To this end, a survey was distributed with the assistance of industry organization Plast- och Kemiföretagen to companies that are part of the Responsible Care® program. READ MORE