Essays about: "CRM Case Study"

Showing result 1 - 5 of 76 essays containing the words CRM Case Study.

1. 1. Prediction Models for TV Case Resolution Times with Machine Learning

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Borja Javierre I Moyano; [2023]
   Keywords : Datasets; Machine Learning ML ; Prediction; Resolution Time RT ; Solve Time; TV Cases; Trouble Tickets TT ; Customer-Related Trouble Tickets Resolution Time; CRM system; BI system; Telecommunications; Dataset; Machine Learning ML ; Prediction; Resolution Time; Solve Time; TV Cases; Trouble Tickets TT ; Kundrelaterade problem Tickets Resolution tid; CRM-system; BI-system; Telekommunikationer.;

   Abstract : TV distribution and stream content delivery of video over the Internet, since is made up of complex networks including Content Delivery Networks (CDNs), cables and end-point user devices, that is very prone to issues appearing in different levels of the network ending up affecting the final customer’s TV services. When a problem affects the customer, and this prevents from having a proper TV delivery service in devices used for stream purposes, the issue is reported through a call, a TV case is opened and the company’s customer handling agents start supervising it to solve the problem as soon as possible. READ MORE

3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

4. 3. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

5. 4. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

   University essay from Göteborgs universitet/Graduate School

   Author : Swati Malhotra; [2022-07-05]
   Keywords : Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

   Abstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE

6. 5. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

   University essay from

   Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
   Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

   Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE