Essays about: "CRM HOTEL INDUSTRY"

Found 3 essays containing the words CRM HOTEL INDUSTRY.

1. 1. Kinds of industries over- and underrepresented in CRM case studies

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

   Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

3. 2. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Bin Mu; Meng Xiao; Yonas Gebray; [2015]
   Keywords : CRM; CRM implementation; CRM benefits; Scandic hotel; Clarion hotel; CRM process in hotel;

   Abstract : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. READ MORE

4. 3. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Larsson; Malin Eriksson; [2014]
   Keywords : Customer relationships; Facebook; Social media; Social CRM; Relationship drivers; Relational benefits;

   Abstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE