Essays about: "CRM Implementation methodology"

Showing result 1 - 5 of 9 essays containing the words CRM Implementation methodology.

1. 1. A CRM system implementation study for small companies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elise Gwizdak; [2021]
   Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

   Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

3. 2. Employee´s perspective towards organisational change : Evidence in Mekano Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : André Jönsson; [2018]
   Keywords : CRM; Organisational change; Employee commitment; CRM implementation; SME; CRM; Organisationsförändring; Anställdas engagemang; CRM implementering; SME;

   Abstract : Purpose: The purpose of this research project is to examine the employees´ perspective on the subject of a CRM implementation in SMEs. Methodology: A 5-point Likert scale questionnaire was used to collect 51 employee responses. All the questions were derived from previous existing literature. READ MORE

4. 3. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

5. 4. Technology and the Implementation of CRM in Norwegian Football

   University essay from Göteborgs universitet/Graduate School

   Author : Carl Mårtensson; Marius Nilsen; [2014-12-05]
   Keywords : CRM; Technology; Implementation; Structurational Model;

   Abstract : Purpose: This article aims to identify how understanding technology’s role in CRM implementations can benefit sales and marketing. Methodology: The research was designed to investigate the CRM-implementation taking place in the Norwegian top football division. READ MORE

6. 5. Analysis and improvements of information management - A case study about information management at an SME

   University essay from Lunds universitet/Teknisk logistik

   Author : Marcus Lindén; [2014]
   Keywords : Information System; ERP Enterprise Resource Planning ; CRM Customer Relationship Management ; WMS Warehouse Management System ; FMIS Financial Management Information System ; Return of Investment ROI ; Technology and Engineering;

   Abstract : Bakgrund: OF Ekeri är ett nationellt företag med kontor i Markaryd. De levererar och hyr ut ett stort utbud av olika typer av lastbilssläp som till exempel släpvagnar, påhängsvagnar och reservdelar. Nästan alla företag i dag har någon form av informationssystem, men många av dem är ineffektiva. READ MORE