Essays about: "CRM Internal"
Showing result 1 - 5 of 10 essays containing the words CRM Internal.
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1. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
University essay fromAbstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE
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2. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE
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3. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry
University essay from Umeå universitet/FöretagsekonomiAbstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE
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4. Automotive Fleet Sales Management
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE
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5. Merging customer relationship management data
University essay from Lunds universitet/Institutionen för datavetenskapAbstract : Working distributed is increasingly important today with technology being more and more portable while connectivity is still lacking in some areas. Cellphones and laptops are increasingly in use outside the office with connectivity to internal office services being unreliable, either due to lacking speed or inability to have a connection. READ MORE