Essays about: "CRM MOBILE"

Showing result 1 - 5 of 9 essays containing the words CRM MOBILE.

  1. 1. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Rehan Shaikh; [2015]
    Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

    Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

  3. 2. Development of a cloud service and a mobile client that visualizes business data stored in Microsoft Dynamics CRM

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Jeton Mustini; [2015]
    Keywords : Dynamics CRM; Beslutstödssystem;

    Abstract : In this master thesis a prototype application is developed to help decision makers analyze data and present it so that decision makers can make business decisions more easily. The application consists of a client application, a cloud service, and a Microsoft Dynamics CRM system. READ MORE

  4. 3. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Can Özcanli; [2012]
    Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE

  5. 4. The State of QR codes : A qualitative research on Swedish premium fashion brands

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Filipe Miguel Álvaro de Lima; [2012]
    Keywords : QR codes; CRM; brand awareness; mobile marketing;

    Abstract : Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish premium fashion market . READ MORE

  6. 5. The net benefits of Mobile Customer Relationship Management

    University essay from Lunds universitet/Institutionen för informatik

    Author : Leif Nordstrand; Gargi Varu; [2011]
    Keywords : mCRM; CRM; mobile; handheld; informatics; Social Sciences;

    Abstract : The purpose of our study is to gain better understanding on the net benefits of Mobile Customer Relationship Management (mCRM) from the perspectives of suppliers, resellers and customers. By studying and comparing different views of supplier, reseller and customer, we are interested to investigate if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e. READ MORE