Essays about: "CRM Volvo"

Found 4 essays containing the words CRM Volvo.

1. 1. Data-Driven Solutions in VC Investments - A cross-sectional study on best-in-class data strategies within deal origination

   University essay from Göteborgs universitet/Graduate School

   Author : Robin Gerdemann; Carlos Heredia Alcaraz; [2022-07-15]
   Keywords : Venture Capital; Deal Sourcing; Corporate Venture Capital; Independent Venture Capital; Data; Data-Driven solutions; Database; Proprietary Algorithms; CRM; Unbiased Decision-Making; Volvo Group Venture Capital;

   Abstract : The development of new technologies and the innovative trends that have emerged over the last years are transforming and disrupting several traditional industries. In a world that is becoming increasingly connected and digitized, data-driven strategies have captured the interest of venture capital investors. READ MORE

3. 2. Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Daniel Johansson; Patrik Fredriksson; [2011]
   Keywords : CRM; Customer relationship management; cross-functionality; value creation; relationship marketing; CRM strategy;

   Abstract : Purpose: The analytical purpose of this thesis is to link theory on how business processes should be designed to strenghten customer relationships, with empirical data on what these processes presently look like. The empirical purpose is to formulate a CRM strategy for Volvo Penta. READ MORE

4. 3. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

   University essay from Ekonomihögskolan, ELNU

   Author : Amanda Lindström; Karina Polyakova; [2010]
   Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

   Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE

5. 4. Approaches of Aftermarket Services for Successful Customer Relations : A Study of Volvo Trucks de México S.A. de C.V.

   University essay from KTH/Industriell ekonomi och organisation

   Author : Anders Parmbro; [2004]
   Keywords : aftermarket; truck industry; customer relations; Volvo; Mexico; dealer operations; service management; relationship marketing; customer satisfaction; customer loyalty;

   Abstract : It has for many businesses, especially on competitive markets, become fundamental to offer augmented services around the core product, with the aim of building lasting and mutually beneficial relationships with the customers. The author of this thesis has investigated such services offered on the Mexican truck aftermarket. READ MORE