Essays about: "CRM a key strategy"

Showing result 1 - 5 of 9 essays containing the words CRM a key strategy.

1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Samia Dahir Idriss; [2023]
   Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

   Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

3. 2. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

4. 3. Integration between Customer Relationship Management and Business Intelligence

   University essay from Lunds universitet/Institutionen för informatik

   Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
   Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

   Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE

5. 4. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Larsson; Malin Eriksson; [2014]
   Keywords : Customer relationships; Facebook; Social media; Social CRM; Relationship drivers; Relational benefits;

   Abstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE

6. 5. Relationships management in hospitality industry. : STF Svenska Touristförening.

   University essay from Avdelningen för ekonomi

   Author : Aleksandr Shalimov; Calistus Godwin; [2013]
   Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

   Abstract :  Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013. READ MORE