Essays about: "CRM adoption"

Showing result 1 - 5 of 14 essays containing the words CRM adoption.

1. 1. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

   University essay from

   Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
   Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

   Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

3. 2. EU’s Action Plan for a Circular Economy in Practice - Stakeholders response to adopting circular economy initiative for electric vehicles batteries in Sweden

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Purushottam Adhikari; [2022-06-20]
   Keywords : Circular economy CE ; Circular Business Models CBM ; Swedish manufacturers; Electric Vehicle Batteries EVB ; Critical Raw materials CRM ;

   Abstract : Despite EU and national climate goals, transportation-related emissions are on the rise, accounting for almost a quarter of EU GHG emissions. Policymakers, particularly in the European Union, are beginning to question the future of mobility as a result of these unfavourable implications and tendencies. READ MORE

4. 3. Is SaaS the new star employee of your company?

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Swapnajit Saha; [2022]
   Keywords : SaaS; CRM; ERP; software as a service; Swedish SMEs.;

   Abstract : Software-as-a-service (SaaS) has been around since the mid 2000's and is a practical option in contrast to the on-premise IT solutions where SMEs need to invest on purchasing or building their own IT infrastructures which means install the software themself, design the applications and have a whole IT division employed by the company to keep up with everything. Regardless of whether SaaS applications have been around for some time, SMEs actually have a ton of inquiries on whether these applications are a suitable choice for them. READ MORE

5. 4. A CRM system implementation study for small companies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elise Gwizdak; [2021]
   Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

   Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

6. 5. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Tahir Iqbal; Md Nazmul Khan; [2021]
   Keywords : ;

   Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE