Essays about: "CRM and Technology"

Showing result 1 - 5 of 82 essays containing the words CRM and Technology.

1. 1. Prediction Models for TV Case Resolution Times with Machine Learning

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Borja Javierre I Moyano; [2023]
   Keywords : Datasets; Machine Learning ML ; Prediction; Resolution Time RT ; Solve Time; TV Cases; Trouble Tickets TT ; Customer-Related Trouble Tickets Resolution Time; CRM system; BI system; Telecommunications; Dataset; Machine Learning ML ; Prediction; Resolution Time; Solve Time; TV Cases; Trouble Tickets TT ; Kundrelaterade problem Tickets Resolution tid; CRM-system; BI-system; Telekommunikationer.;

   Abstract : TV distribution and stream content delivery of video over the Internet, since is made up of complex networks including Content Delivery Networks (CDNs), cables and end-point user devices, that is very prone to issues appearing in different levels of the network ending up affecting the final customer’s TV services. When a problem affects the customer, and this prevents from having a proper TV delivery service in devices used for stream purposes, the issue is reported through a call, a TV case is opened and the company’s customer handling agents start supervising it to solve the problem as soon as possible. READ MORE

3. 2. A tailored web-based system for managing and attracting customers

   University essay from

   Author : Carl Anton Gustavsson; Elis Indebetou; Filip Von Knorring; Erik Larsson; Nils Persson; Ramez Shakarna; [2023]
   Keywords : CRM;

   Abstract : Denna rapport redogör utvecklingen av ett kundhanteringssystem (CRM) och en webbsida för Minafribrev, ett finansbolag, i syfte att förbättra kundinteraktioner och relationshantering. Målet var att utveckla ett system som kunde användas för att effektivt hantera kundaktiviteter och att lagra relevant data som kontaktinformation, information om möten, och att hantera kundrelaterade uppgifter. READ MORE

4. 3. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

5. 4. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Samia Dahir Idriss; [2023]
   Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

   Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

6. 5. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE