Essays about: "CRM elements"
Showing result 1 - 5 of 7 essays containing the words CRM elements.
-
1. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry
University essay from Umeå universitet/FöretagsekonomiAbstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE
-
2. Animated Gamification - the effects of video clips as rewards in a gamified CRM software for B2B sales
University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)Abstract : Gamification innebär att man använder element och tekniker från spel i annars icke-lekfulla miljöer för att öka användarnas engagemang. Arbetssättet har de senaste åren blivit allt mer förekommande i profesionella sammanhang som skolan och i arbetslivet. READ MORE
-
3. The Adoption of Sales Innovations in Swedish B2B Companies
University essay from Umeå universitet/FöretagsekonomiAbstract : Sales is an essential department for organizations, it connects the products and services with the customers. The literature highlights that sales has faced a number of changes in the past years, especially with the introduction of new technologies that aim to contribute in the sales process, making it more precise and efficient. READ MORE
-
4. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE
-
5. Going Global: Cases for Relationship Marketing in Chinese Higher Education
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE