Essays about: "CRM fashion"

Showing result 1 - 5 of 8 essays containing the words CRM fashion.

  1. 1. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Patricia Kejmar; Jennifer Stefansson; [2017]
    Keywords : ;

    Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE

  3. 2. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

    University essay from IHH, Informatik

    Author : Isdora Dire; Dalida Samano; [2012]
    Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

    Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE

  4. 3. The State of QR codes : A qualitative research on Swedish premium fashion brands

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Filipe Miguel Álvaro de Lima; [2012]
    Keywords : QR codes; CRM; brand awareness; mobile marketing;

    Abstract : Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish premium fashion market . READ MORE

  5. 4. Luxury Customer Relationship Management : Customer loyalty through a luxury perspective

    University essay from Institutionen för ekonomisk och industriell utveckling; Filosofiska fakulteten

    Author : Helena Lönnevik; Fiorella Piedra; [2011]
    Keywords : CRM; customer relationship management; LCRM; luxury customer relationship management; luxury; fashion; customer loyalty; CRM; customer relationship management; LCRM; luxury customer relationship management; lyx; mode; kundlojalitet;

    Abstract : Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. READ MORE

  6. 5. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE