Essays about: "CRM in Hotel Industry"
Found 3 essays containing the words CRM in Hotel Industry.
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1. Kinds of industries over- and underrepresented in CRM case studies
University essay fromAbstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE
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2. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. READ MORE
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3. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits
University essay from Umeå universitet/FöretagsekonomiAbstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE