Essays about: "CRM in hotel thesis"

Found 2 essays containing the words CRM in hotel thesis.

1. 1. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Bin Mu; Meng Xiao; Yonas Gebray; [2015]
   Keywords : CRM; CRM implementation; CRM benefits; Scandic hotel; Clarion hotel; CRM process in hotel;

   Abstract : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. READ MORE

3. 2. Loyalty Card Promotional Activity in Budget Hotel

   University essay from Institutionen för ekonomi

   Author : Fei Teng; [2010]
   Keywords : loyalty card; budget hotel; Swedish customer;

   Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE