Essays about: "CRM in sports"

Found 2 essays containing the words CRM in sports.

1. 1. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

3. 2. Relationships management in hospitality industry. : STF Svenska Touristförening.

   University essay from Avdelningen för ekonomi

   Author : Aleksandr Shalimov; Calistus Godwin; [2013]
   Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

   Abstract :  Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013. READ MORE