Essays about: "CRM in telecommunication"

Found 2 essays containing the words CRM in telecommunication.

  1. 1. Kinds of industries over- and underrepresented in CRM case studies

    University essay from

    Author : Elvira Jacobsson; [2017]
    Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

    Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

  2. 2. Crucial Factors in Customer Relationship Management : A Chinese Perspective of the Telecommunication Industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Yan Song; Bin Wei; [2011]
    Keywords : Customer Relationship Management; CRM; CRM system; Chinese CRM system; important factors in CRM system; improvements for CRM system;

    Abstract : Customer Relationship Management (CRM) which focuses on the relationship with customers has become more and more important in business management. CRM is a managerial system based on technological applications which can help companies to get competitive advantages. READ MORE