Essays about: "CRM on financial service"

Found 3 essays containing the words CRM on financial service.

  1. 1. Investigation of Customer-Driven Innovation

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Ikram Ullah; Muhammad Ayaz; [2013]
    Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

    Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

  3. 2. What a Difference a Bank Makes

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Alexander Klaus; Ségolène Marie; [2006]
    Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE

  4. 3. Approaches of Aftermarket Services for Successful Customer Relations : A Study of Volvo Trucks de México S.A. de C.V.

    University essay from KTH/Industriell ekonomi och organisation

    Author : Anders Parmbro; [2004]
    Keywords : aftermarket; truck industry; customer relations; Volvo; Mexico; dealer operations; service management; relationship marketing; customer satisfaction; customer loyalty;

    Abstract : It has for many businesses, especially on competitive markets, become fundamental to offer augmented services around the core product, with the aim of building lasting and mutually beneficial relationships with the customers. The author of this thesis has investigated such services offered on the Mexican truck aftermarket. READ MORE