Essays about: "CRM process and CRM system"

Showing result 1 - 5 of 22 essays containing the words CRM process and CRM system.

  1. 1. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Klara Larsson; Freja Ling; [2023]
    Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

  3. 2. How is anticipation, as part of system resilience, operationalised on the flight deck, and to what extent does the regulation facilitate it?

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Tomi Tervo; Atte Jokinen; [2023]
    Keywords : Aviation; resilience; anticipation; experience; resilience development; EASA regulation; FLMU06; Social Sciences;

    Abstract : Resilience is a contemporary ‘hot topic’ in aviation - as well as in many other safety critical industries. The need for understanding resilience has been recognised since it has been noted that serious incidents and accidents are often related to very complex and unexpected situations and failures that cannot be managed with compliance, or which are not covered by existing procedures or checklists. READ MORE

  4. 3. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    University essay from

    Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
    Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

  5. 4. A CRM system implementation study for small companies.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elise Gwizdak; [2021]
    Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

    Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

  6. 5. Integration between Customer Relationship Management and Business Intelligence

    University essay from Lunds universitet/Institutionen för informatik

    Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
    Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

    Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE