Essays about: "CRM process in hotel"

Found 1 essay containing the words CRM process in hotel.

  1. 1. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Bin Mu; Meng Xiao; Yonas Gebray; [2015]
    Keywords : CRM; CRM implementation; CRM benefits; Scandic hotel; Clarion hotel; CRM process in hotel;

    Abstract : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. READ MORE