Essays about: "CRM project management"

Showing result 1 - 5 of 12 essays containing the words CRM project management.

  1. 1. A tailored web-based system for managing and attracting customers

    University essay from

    Author : Carl Anton Gustavsson; Elis Indebetou; Filip Von Knorring; Erik Larsson; Nils Persson; Ramez Shakarna; [2023]
    Keywords : CRM;

    Abstract : Denna rapport redogör utvecklingen av ett kundhanteringssystem (CRM) och en webbsida för Minafribrev, ett finansbolag, i syfte att förbättra kundinteraktioner och relationshantering. Målet var att utveckla ett system som kunde användas för att effektivt hantera kundaktiviteter och att lagra relevant data som kontaktinformation, information om möten, och att hantera kundrelaterade uppgifter. READ MORE

  3. 2. Next Best Action : A clustering framework for Customer Relationship Management

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : William Takolander; [2022]
    Keywords : CRM; Clustering; Data analysis; Customer engagement;

    Abstract : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. READ MORE

  4. 3. A CRM system implementation study for small companies.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elise Gwizdak; [2021]
    Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

    Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

  5. 4. An initial step towards design guidelines for invoice management in CRM

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Jakob Skogby Steinholtz; [2020]
    Keywords : User-centered design UCD ; Customer Relationship Management CRM ; Invoice management; E-invoicing; Usability; Information Technology IT ; Design guidelines;

    Abstract : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. READ MORE

  6. 5. Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Philip Andresen; [2017]
    Keywords : Social CRM; Social Media; Value Proposition; telecom industry; premium customers;

    Abstract : Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. READ MORE