Essays about: "CRM segmentation"

Found 5 essays containing the words CRM segmentation.

  1. 1. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  3. 2. Discovering and Inducing Rules to Categorize Sales Personnel

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Lisa Stenström; Olof Wahlgren; [2016]
    Keywords : sales; categorization; machine learning; data mining; crm; segmentation; Technology and Engineering;

    Abstract : In sales, it is presumed that the behavior of sales personnel differs depending on what part of sales they are in. However, to the best of our knowledge, there are no studies about conducting a segmentation of sales personnel based on behavioral data from Salesforce, the world’s largest Customer Relationship Management platform. READ MORE

  4. 3. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation

    University essay from Umeå universitet/Företagsekonomi

    Author : Oscar Sellhed; Ludwig Andersson; [2014]
    Keywords : Segmentation; Service marketing;

    Abstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE

  5. 4. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

    University essay from Ekonomihögskolan, ELNU

    Author : Amanda Lindström; Karina Polyakova; [2010]
    Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

    Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE

  6. 5. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE