Essays about: "CRM theory"

Showing result 1 - 5 of 32 essays containing the words CRM theory.

  1. 1. European Union's Achilles' Heel - Securing the supply of critical raw materials

    University essay from Lunds universitet/Graduate School

    Author : Karla Jozic; [2023]
    Keywords : critical raw materials; supply security; EU; dependence; diversification; political risks; strategies; challenges; Law and Political Science;

    Abstract : This paper examines the policy measures employed by the European Union (EU) to mitigate external risks to the supply of critical raw materials (CRMs). The research makes an informed overview on the dynamics of contemporary international relations and challenges it may pose for EU’s CRM supply security, necessary for its green transition, against the backdrop of the complex interdependence theory. READ MORE

  3. 2. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  4. 3. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    University essay from

    Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
    Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

  5. 4. EU’s Action Plan for a Circular Economy in Practice - Stakeholders response to adopting circular economy initiative for electric vehicles batteries in Sweden

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Purushottam Adhikari; [2022-06-20]
    Keywords : Circular economy CE ; Circular Business Models CBM ; Swedish manufacturers; Electric Vehicle Batteries EVB ; Critical Raw materials CRM ;

    Abstract : Despite EU and national climate goals, transportation-related emissions are on the rise, accounting for almost a quarter of EU GHG emissions. Policymakers, particularly in the European Union, are beginning to question the future of mobility as a result of these unfavourable implications and tendencies. READ MORE

  6. 5. How SMEs in the USA Apply Crisis Management and CRM During Covid-19

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia March; Alice Tremblay; [2022]
    Keywords : crisis management; customer relationship management;

    Abstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE