Essays about: "CRM-systems"

Showing result 1 - 5 of 26 essays containing the word CRM-systems.

  1. 1. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Stefán Már Melstað; [2020]
    Keywords : CRM; knowledge creation; customer knowledge; contact center;

    Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE

  2. 2. SaaS vs. IaaS vs. On-premise

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
    Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

    Abstract : Companies acquire software or make their ownsoftware depending on their resources and demands. As externalsoftware, Software as a Service (SaaS), has grown in breadthand depth, they have become increasingly popular. On-premisesoftware can also still be favorable as it may be more secure,private or economical. READ MORE

  3. 3. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  4. 4. A Comparison of Relational and Graph Databases for CRM Systems

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Victor Winberg; Jan Zubac; [2019]
    Keywords : SQL; Neo4j; graph databases; relational databases; databases; benchmark; CRM; Technology and Engineering;

    Abstract : In an age of increasing usage of heavily interconnected platforms, graph databases have increased in popularity due to their ease of modelling these systems. This thesis will evaluate if the graph database Neo4j can be used to model Lime's CRM System efficiently by comparing the performance of Neo4j and MS SQL on queries similar to those existing in Lime CRM. READ MORE

  5. 5. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Felicia Ståhl; Nellie Jakobsson; [2019]
    Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

    Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE