Essays about: "CRM-systems"

Showing result 6 - 10 of 31 essays containing the word CRM-systems.

1. 6. SaaS vs. IaaS vs. On-premise

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
   Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

   Abstract : Companies acquire software or make their own software depending on their resources and demands. As external software, Software as a Service (SaaS), has grown in breadth and depth, they have become increasingly popular. On-premise software can also still be favorable as it may be more secure, private or economical. READ MORE

3. 7. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
   Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

   Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

4. 8. A Comparison of Relational and Graph Databases for CRM Systems

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Victor Winberg; Jan Zubac; [2019]
   Keywords : SQL; Neo4j; graph databases; relational databases; databases; benchmark; CRM; Technology and Engineering;

   Abstract : In an age of increasing usage of heavily interconnected platforms, graph databases have increased in popularity due to their ease of modelling these systems. This thesis will evaluate if the graph database Neo4j can be used to model Lime's CRM System efficiently by comparing the performance of Neo4j and MS SQL on queries similar to those existing in Lime CRM. READ MORE

5. 9. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Felicia Ståhl; Nellie Jakobsson; [2019]
   Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

   Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE

6. 10. Integration between Customer Relationship Management and Business Intelligence

   University essay from Lunds universitet/Institutionen för informatik

   Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
   Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

   Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE