Essays about: "CRM"

Showing result 11 - 15 of 214 essays containing the word CRM.

1. 11. Customer segmentation in Retail: An Experiment in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Nagma Athar Memon; [2023]
   Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

3. 12. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Song Thu Nguyen; Joo Won Lee; [2023]
   Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

   Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

4. 13. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Yen Dinh; Maya Fogelberg; [2023]
   Keywords : Gamification; secondhand e-commerce; game elements;

   Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

5. 14. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

6. 15. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE