Essays about: "CSR AS MARKETING STRATEGY"

Showing result 1 - 5 of 27 essays containing the words CSR AS MARKETING STRATEGY.

  1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  3. 2. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Noa Yamamoto; Anas Zarkawi; [2022]
    Keywords : CSR; brand image; CSR-brand fit;

    Abstract : Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and  the implemented CSR activities. READ MORE

  4. 3. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anas Zarkawi; [2022]
    Keywords : CSR;

    Abstract : Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. READ MORE

  5. 4. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  6. 5. CSR As A Marketing Strategy Among Manufacturing Companies In Nigeria.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : RASHEED ADIGUN; [2021]
    Keywords : ;

    Abstract : Foremost, I would like to thank my tutor, Miralem Helmefalk for the guidance he provided thefew times we met while writing this thesis, also to the examiner, Anders Pehrsson for importantinsights he provided during seminars. In addition, I would like to thank opposing team for valuable contribution and providingdifferent ideas in discovering errors and also Linnaeus university for providing a suitable andquality environment. READ MORE