Essays about: "CSR PERCEPTIONS"

Showing result 1 - 5 of 67 essays containing the words CSR PERCEPTIONS.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. Bridging the Gap: Converging Finance and Strategic Communication for Sustainable Impact

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Julia Czajkowski Mikalsen; [2023]
    Keywords : strategic communication; sustainability communication; sustainable investments; Swedish banks; financial advisors; advisory meetings; paradoxes; perspectives of CSR; Social Sciences;

    Abstract : The pressing issue of sustainability necessitates a broader collaboration span across all fields, such as finance and communication. Investments hold substantial power in the current sustainability reform, and it is therefore crucial that they not only meet the escalating demands of society but also actively contribute to forging a better future. READ MORE

  4. 3. Sustainability transition in the fashion industry : A multi-case study of manufacturers in the Prato textile Industrial District (Italy).

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Sophie Enegbuma; Mirlinda Kreci; [2023]
    Keywords : Sustainability transition; Organizational change; Network theory; Triple bottom line; Fashion Industry; Drivers Barriers; CSR.;

    Abstract : The fashion industry, the world's third-largest manufacturing sector, is a complex network involvingcreation, production, distribution, and consumption of fashion products. Despite extensive research onsustainable transitions in supply chains, little attention has been given to the role of supply chain actorsin sustainability, especially yarn mills and manufacturers. READ MORE

  5. 4. An Exploration of CSR Perceptions and Attitudes of Male and Female Entrepreneurs in Pakistan: A comparison

    University essay from Göteborgs universitet/Graduate School

    Author : Nazia Mudassar; [2022-06-23]
    Keywords : ;

    Abstract : Corporate Social Responsibility (CSR) as become an important consideration in modern business management and its relevance to the performance of business firms. Literature has argued that male and females have different orientations towards CSR, but most of the previous studies are conducted for large corporations and in more developed countries, while small firms and less developed countries like Pakistan have received little attention for empirical investigation to understand gender differences pertaining to CSR orientation of entrepreneurs. READ MORE

  6. 5. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE