Essays about: "CSR QUESTIONNAIRE FOR CONSUMERS"

Showing result 1 - 5 of 13 essays containing the words CSR QUESTIONNAIRE FOR CONSUMERS.

1. 1. Consumer Perception of Corporate Social Responsibilityin the Vegan Food Industry

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Annafrancesca Boffa; Lena Schreilechner; [2022]
   Keywords : consumer perception; corporate social responsibility; vegan food industry; vegan diet; dietary choice;

   Abstract : The aim of this research was to investigate the consumer perception of corporate social responsibility initiatives of companies in the vegan food industry, considering the consumers’ dietary choice and socio-demographic characteristics. The study is based on primary, quantitative data which was collected through anonymous surveys (N = 816). READ MORE

3. 2. Movie Theatres in an Experience Economy: A quantitative study of how additional experience to a movie theatre visit impact emotions and attitude from the consumers' perspective

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Tova Geiger; Linn Saadon; [2021]
   Keywords : Experience; Emotions; Attitude; Corporate Social Responsibility; Personality;

   Abstract : With the present changes in the film industry, and the experience economy at hand, it is of interest for the movie theatres to develop new ways to enable people to watch movies. This quantitative study explores how additional experience to a movie theatre visit can affect emotions and attitudes. READ MORE

4. 3. The power of CSR : A quantitative study describing the role of CSR in university students’ consumption within the outdoor industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Olivia Westberg; [2020]
   Keywords : Corporate Social Responsibility; Consumer’s attitude; Purchase intention; Theory of planned behavior; Outdoor industry;

   Abstract : In recent years Corporate Social Responsibility (CSR) has gained increasing attention from companies, as CSR activities have been seen to increasingly influence consumers’ attitudes, intentions, and behaviors in relation to brands. This study aims to complement existing research, by focusing on how attitudes and purchase intention of university students are affected by CSR activities of companies within the outdoor industry specifically, as previous research has indicated the impact could vary between industries. READ MORE

5. 4. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

6. 5. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Bengtsson Alex; Sundquist Fanny; [2019]
   Keywords : Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

   Abstract : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. READ MORE