Essays about: "CSR and IKEA"

Showing result 1 - 5 of 27 essays containing the words CSR and IKEA.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Magdalena Dimitrova; [2022]
    Keywords : sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

    Abstract : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. READ MORE

  4. 3. ‘The quest for social value’ - The narrative of IKEAs partnership with social entrepreneurs

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Klara Wellén; [2020]
    Keywords : Corporate Social Responsibility; IKEA; Corporate narratives; Social entrepreneurship;

    Abstract : Narratives in corporate storytelling is a powerful and persuasive tool for validation of Corporate Social Responsibility. To further their social mission, IKEA partner with social entrepreneurs, a collaboration which produce products or services for IKEA while creating incomes for the social entrepreneurs, claimed by IKEA as a win-win. READ MORE

  5. 4. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Isabella Kullnig; [2020]
    Keywords : ;

    Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

  6. 5. EVALUATION OF IKEA AS A SUSTAINABLE FORESTRY ACTOR IN THE CONTEXT OF INDIA

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Emma Åberg; [2019]
    Keywords : Corporate Social Responsibility CSR ; IKEA; sustainability forestry; legitimacy; external stakeholders; Social Sciences;

    Abstract : The ubiquity of the concept of corporate social responsibility (CSR) allows for it to be carried across all spectrums of society and moulded to fit a variety of different norms and understandings. Despite the lack of a universal definition, the modern-day understanding of CSR is heavily based upon corporation’s environmental and sustainable development practices. READ MORE