Essays about: "CSR and loyalty"
Showing result 1 - 5 of 22 essays containing the words CSR and loyalty.
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1. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE
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2. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE
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3. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE
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4. "Doing Well by Doing Good" - A Mantra that Holds During Times of Crisis?: A quantitative study about the effect of employee- and consumer-related CSR investments on company financial performance
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : The Covid-19 crisis led to employees shifting to a work-from-home environment and consumers reducing their overall consumption, changes which had overall negative implications on firms and their financial performance. Previous research suggests firms investing in employee- and consumer-related CSR should gain advantages, such as having more skilled and hard-working employees and higher consumer loyalty, both of which would be expected to be financially beneficial during these crisis times. READ MORE
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5. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE
