Essays about: "CSR communication"

Showing result 21 - 25 of 228 essays containing the words CSR communication.

  1. 21. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  2. 22. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Sanna Viberg; Stephanie Balasingam; [2022]
    Keywords : ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

    Abstract : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. READ MORE

  3. 23. Companies Interpretation of CSR and its Growing Reporting Requirements

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Malin Svenson; Vilma Hugoson; [2022]
    Keywords : Corporate social responsibility; CSR; EU Directive; sustainability; communication; SME;

    Abstract : Working with sustainability is becoming more and more important for companies, since thedemands in this area are constantly increasing. To communicate this work through reports, isbecoming a mandatory activity that companies are expected to do. READ MORE

  4. 24. A mixed-method study on CSR communication in the Swedish banking sector

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ida Ludwigsson; Isabella Hong; [2022]
    Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

    Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

  5. 25. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    University essay from Jönköping University

    Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
    Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE