Essays about: "CSR credibility"
Showing result 6 - 10 of 26 essays containing the words CSR credibility.
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6. Credibility Communication of CSR Initiatives : A study on credible CSR communication within the gambling industry among millennials.
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Corporate social responsibility (CSR) has become an increasingly important aspect for companies to consider in a highly competitive business environment. Consequently, stakeholders have shown increased interest in how companies and suppliers relate to sustainable development and place ever higher demands on companies to actively engage in CSR initiatives. READ MORE
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7. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE
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8. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE
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9. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE
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10. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article focuses on consumer perception of digital sustainability communication and how the perception affects brand credibility. Sustainability has become an important matter and consumers today are aware of the consequences the fast fashion industry has on the environment. READ MORE
