Essays about: "CSR in B2B"
Showing result 1 - 5 of 14 essays containing the words CSR in B2B.
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1. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Savannah Buhler Tuuli Söder (99/02/15) (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships? Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE
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2. Implementation of Sustainable Business Models to Contribute to SDG 8 : Qualitative Analysis of Sustainable Business Models and their Contribution to SDG 8
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Research question: How can B2B companies achieve sustainable business models by implementing SDG 8? Purpose: The main purpose of this research paper is to contribute to the understudied areas within sustainable development. The paper wishes to carry this out by looking into the ways in which business-to-business companies can achieve sustainable business models. READ MORE
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3. GREEN AND ETHICAL – DO B2B CLIENTS ALSO CARE?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to examine the relationship between CSR initiatives and corporate financial performance among B2B companies in the Swedish market, in an attempt to provide insights into the CSR strategy of B2B companies. This thesis adopted a deductive research approach where hypotheses are proposed based on a broad review of previous theories, then a quantitative analysis is conducted to test the hypotheses. READ MORE
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4. No retailer is an island in the sea of CSR : A multiple case study of how buyers and suppliers co-create CSR in the retail supply chain.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In recent years, the concept of sustainability has increased of importance and customers today are more aware of the implications of not being sustainable. As of the increased awareness, customers are demanding more sustainable practices from retailers, which leads to them communicating this further down the supply chain. READ MORE
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5. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE
