Essays about: "CSR in sport"

Showing result 1 - 5 of 11 essays containing the words CSR in sport.

  1. 1. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  3. 2. Corporate social responsibility within professional football clubs: an international multiple case study.

    University essay from Göteborgs universitet/Graduate School

    Author : Tommaso Costa; [2018-01-24]
    Keywords : Corporate Social Responsibility; sport management; football business; professional football clubs; CSR in sport; motives for CSR; challenges to CSR; CSR development;

    Abstract : Professional football clubs are progressively increasing their level of complexity in terms of resources, organization and strategies. As a result football management has started to gain more attention by scholars. READ MORE

  4. 3. CSR in Sports Organisations : A Multiple Case Study Aimed to Explore the Factors Influencing Sports Organisations Adoption of CSR

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mattias Johansson; Pontus Svensson; [2018]
    Keywords : Membership-Owned Sports Organisations; CSR; Influencing Factors;

    Abstract : CSR has become a more frequent activity in the sport industry. Several sports organisations have adopted this socially acceptable concept, making it present during sporting events and matches. READ MORE

  5. 4. CSR in Swedish football : A multiple case study of four clubs in Allsvenskan

    University essay from Södertörns högskola/Företagsekonomi

    Author : Lina Nilsson; [2018]
    Keywords : Corporate Social Responsibility CSR ; CSR in sport; Allsvenskan; organisational form;

    Abstract : The question of companies’ social responsibility taking, called Corporate Social Responsibility (CSR), has been widely debated in research since the 1900s. However, the research connecting CSR to sport was not started until the beginning of the 2000s, meaning that there are still many gaps in sport research that has to be filled. READ MORE

  6. 5. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE