Essays about: "CSR marketing concept"
Showing result 11 - 15 of 16 essays containing the words CSR marketing concept.
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11. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing
University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomiAbstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE
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12. No Plastic Bags : The Influence of Different Factors on Consumer Attitudes towards an Environmental Initiative
University essay from Handelshögskolan vid Umeå universitetAbstract : Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. READ MORE
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13. Screening the leaders ethical and unethical behavior against the corporate citizen theory
University essay from Handelshögskolan vid Umeå universitetAbstract : Corporate citizenship is a debatable topic, according to many authors corporate citizenship is equivalent to corporate governance, corporate social responsibility and business ethics. Therefore, we have explained all the four theories in order to equip our reader with the subject in concern. READ MORE
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14. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE
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15. Sustainability Reporting and the Global Reporting Initiative : Antecedents and Motives Affecting the Practice in Five Swedish Companies
University essay from Företagsekonomiska institutionenAbstract : Sustainability reporting has emerged as an outcome of corporate social responsibility, giving companies an opportunity to show transparency towards their stakeholders. The Global Reporting Initiative, a largely voluntary sustainability reporting standard, has become increasingly popular, providing a framework making reports consistent and comparable. READ MORE
