Essays about: "CSR marketing concept"

Showing result 6 - 10 of 16 essays containing the words CSR marketing concept.

  1. 6. Food supply chains and social change in the Global South : a case study of a Swedish food retailer

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Marius Hegselmann; [2019]
    Keywords : social audits; food retailer; CSR; Postcolonialism; governmentality; Foucault;

    Abstract : Corporations have used the concept of Corporate Social Responsibility (CSR) for many years. The literature around CSR is viewing it from a very critical perspective, due to its connection to marketing activities from corporations. READ MORE

  3. 7. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  4. 8. The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market.

    University essay from Ekonomihögskolan, ELNU

    Author : Hugo van den Berg; Lina Lidfors; [2012]
    Keywords : corporate social responsibility; customer loyalty;

    Abstract : Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. READ MORE

  5. 9. ...And who sewed your clothes? : Alienation in the time of division of labour – A Marxist analysis on two contemporary Swedish fashion brands

    University essay from Centrum för modevetenskap

    Author : Judith Katharina Nyfeler; [2012]
    Keywords : alienation; estrangement; Corporate Social Responsiblity CSR ; fashion; supply chain; division of labour; branding narratives;

    Abstract : This thesis deals with questions of Marx’s concept of alienation in regards to the semi-aware state of it in contemporary society. In the fashion industry, one of the most globalised businesses, the supply chains are getting larger, tasks are being outsourced and labour is divided on several dozens of workers involved, relationships are socially and geographically dispersed. READ MORE

  6. 10. Going Green – Entering a Judicial Grey Zone? Corporate Social Responsibility and the Shipping Business

    University essay from Lunds universitet/Juridiska institutionen

    Author : Christina Holmgren; [2010]
    Keywords : Maritime Law; Law and Political Science;

    Abstract : Corporate Social Responsibility (CSR) has during the last decade become an increasingly relevant concept. Most Multinational Enterprises (MNEs) have formulated Corporate Codes of Conduct, and many have also joined international initiatives focusing on CSR, such as the United Nations Global Compact. READ MORE