Essays about: "CSR-brand fit"

Found 2 essays containing the words CSR-brand fit.

1. 1. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Noa Yamamoto; Anas Zarkawi; [2022]
   Keywords : CSR; brand image; CSR-brand fit;

   Abstract : Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and  the implemented CSR activities. READ MORE

3. 2. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anas Zarkawi; [2022]
   Keywords : CSR;

   Abstract : Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. READ MORE