Essays about: "CULTURE CHINA MARKETING"
Showing result 1 - 5 of 42 essays containing the words CULTURE CHINA MARKETING.
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1. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE
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2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE
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3. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China
University essay from Lunds universitet/LUCSUSAbstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE
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4. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE
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5. Internal Marketing Communication : Alpha, a Machinery Business
University essay from Karlstads universitetAbstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE